National Campaign Focuses on the True Meaning of Christmas


Rethink AdventNashville, Tennessee – “Church is more than a place to go at Christmas; church can happen anywhere, at any time.” The United Methodist Church's new national outreach and advertising campaign focuses on the true meaning of Christmas: lending a hand to a neighbor in need, encouraging joy in the lives of others, and giving the gifts of time and care. “During the Christmas season, people often reflect on their spirituality.The United Methodist Church is ready to welcome our neighbors as they search for a community of faith and hope. Our churches are a place to ask questions and engage the spiritual journey,” said Dan Krause, chief executive of the denomination’s communications agency. Television, billboard, radio and digital advertisements will be in place throughout the Christmas season. A social media component via Facebook, Twitter, Instagram and Pinterest will focus on themes from Sent, a book encouraging Christians to serve those in need. A substantial percentage of the total advertising budget was utilized for 35 grants to support the outreach efforts of multi-ethnic local churches, with ads in Spanish, Portuguese, and Korean. Leaders in these churches have also undergone communications training to prepare for an increased use of social media and branding to support the advertising effort. In addition to the advertising, United Methodist Communications has developed comprehensive outreach resources for local churches, many of them free, which align with the national message. From postcards to worship service materials, the inclusive campaign tools are available in English and Spanish, and are designed to welcome new people to participate in church activities. The national campaign is part of the Rethink Church ministry of The United Methodist Church, a movement to encourage local church congregations to look outside of their walls, identifying needs in the community and then rising to meet them. About Rethink Church RETHINK CHURCH is a ministry of United Methodist Communications that encourages congregations to take action outside the church walls by engaging in opportunities that meet critical needs – from literacy programs to feeding the poor, both locally and across the world. At, visitors may interact, learn more about the church, and search for involvement opportunities.

Resources for Vital Congregations



Lewis Center for Church Leadership

Lewis Center for Church Leadership: Books

Lewis Center for Church Leadership: Serve Your Neighbor

GBHEM Leadership Resources


Living Faithfully: Human Sexuality and the United Methodist Church

Englewood Book Review

Five Practices of Fruitful Congregations

Ted Talks: The Golden Circle

Ted Talks: The Power of Vulnerability

Ted Talks: The Price of Invulnerability

Design Thinking

Meditations on the Ministry of All Christians


Be A Disciple

A Disciple’s Path; A Guide for United Methodist

Lewis Center for Church Leadership: Adult Christian Studies from the Wesley Ministry Network

Traveling Together: A Guide for Disciple Forming Congregations


Living As United Methodist Christians

Methodist Doctrine: The Essentials

Reclaiming our Wesleyan Tradition: John Wesley’s Sermons for Today

John Wesley Sermons: Anthology


Get Their Name

Evangelism & Theology in the Wesleyan Spirit

Canoeing the Mountains

Fresh Expressions

Fresh Expressions: Dinner Church

Lewis Center for Church Leadership: Reach New Disciples

Lewis Center for Church Leadership: 50 Ways to Reach People

Community: The Structure of Belonging


Institute for Emerging Issues

Congregations 4 Children


The Royce and Jane Reynolds Ministry Fund Grants

The Duke Endowment


The Appalachian District Church Vitality Team has been prayerfully seeking ways to help support you and the ministries of your local congregation during this COVID-19 pandemic. Together they have diligently researched and connected with others throughout the conference and our denomination to identify resources and offer them to you. We hope they will be helpful to you and bless you greatly in leading your churches and communities through this unprecedented time. We are very grateful to the District Vitality Team and other contributors for their great work on this resource.
This faithful team has created three documents, two of which you are receiving today. They include:

  • Family Home Worship – designed to help families establish a regular worship space within their homes as well as a time where they can worship together.
  • Tech Strategies – to help guide you in selecting effective tools and resources within your budget to best communicate in the digital world.

We believe these resources will be of great benefit to you. Also know that the District Vitality Team is available to answer any questions you might have in regards to the documents attached. If you have questions, you may email Rev. Howard Fleming at


  • Resources
Follow Jesus. Make Disciples. Transform the World.